CallFire, Inc. announced a new integration with mobile marketing and loyalty company Mobilewave, further expanding CallFire‘s presence in the music, entertainment, and sports verticals. As part of the integration, CallFire‘s text messaging platform will connect brands and talent with their followers, enabling fans to get up front and personal with their favorite bands, celebrities, movie franchises, athletes, and teams. The integration is kicking off with KORN‘s national tour in October, with KORN bassist Reginald “Fieldy” Arvizu engaging fans with free, exclusive content during the tour including videos, photos and backstage sneak peeks.
“Entertainment is a broad vertical where fans crave unique content and one to one interaction with celebrities, so text messaging makes perfect sense from a marketing and engagement perspective,” said Brooke Temple, SVP Strategic Partnerships at CallFire. “I can’t wait for the behind-the-scenes access [KORN] is bringing to its followers, and we’re excited to help launch it to the masses.”
To receive free content enabled by Callfire‘s technology, fans can simply text “Rock” to “606060” to join Arvizu‘s text channel and unlock all of the exclusive content offered during KORN‘s tour. Through videos and photos, Arvizu will be sending fans behind-the-scenes looks backstage at a KORN concert, how the band prepares for a show, and what the bassist does on a day off while touring. Subscribed fans in select tour cities will also have the chance to win exclusive prizes, including the chance to get a backstage pass and catch the show from the best seat in the house — the stage itself. One lucky winner will also receive an autographed bass from Arvizu.
“The band is always looking for ways to show our fans how much we appreciate their support,” said Fieldy. “Instantly sharing never-before-seen videos and photos while on the go from our tour is a great way to reward our loyal fans and let them know how much we appreciate them. CallFire and Mobilewave make it so easy to share my favorite touring moments — I’m excited for our fans to get this exclusive access for the first time.”
Fieldy, impressed by technology, tells MediaPost.com that he wants to continually try new things. “It blows me away that the Starbucks app lets you pay with your phone by pressing the pay button and scanning the barcode,” he says. “They’re the biggest of the biggest company, and it takes three clicks to make a purchase.”
“Mobilewave is the only digital marketing firm providing free, exclusive content through text messaging and we’re grateful CallFire is enabling us to provide this functionality to our customers,” say Scotty Tanner and Butch Whitehead, founders at Mobilewave. “Now anyone with a fan base can engage followers with great unique content and perks.”
To learn more about CallFire‘s integration with Mobilewave, visit www.callfire.com.