PANTERA is offering its own contribution to this year’s “ugly Christmas sweater,” a ubiquitous feature of the holiday season which began to sprout up in the last couple of decades.
“Ugly Christmas sweater” or “tacky Christmas sweater” parties have been a holiday staple for several years, but there have been very few places to actually buy these sweaters. That has since changed, according to Time magazine, which reports that vintage stores, the Salvation Army, and Goodwill are reaping the benefits of this craze, as are fast-fashion shops like H&M and high-end retailers such as Nordstrom.
The market for ugly Christmas sweaters is so large that several stores even exist solely for the purpose of selling the the festive apparel.
“Ugly is the new beautiful this Christmas especially when it comes to sweaters,” said Mindi Kahn of That Ugly Christmas Sweater Store in Dallas, Texas. “What was once considered a hipster holiday fad is now becoming a regular yuletide tradition.”
According to the “Ugly Christmas Sweater Party Book: The Definitive Guide To Getting Your Ugly On”, the popularity of parties celebrating the garish garments began around 2001.
You can purchase your own PANTERA 2015 Christmas sweater for $68.99 at the band’s webshop.