METALLICA’s song “Fuel” is featured in a new commercial for Dodge’s powerful performance cars. Check it out below.
While everyone is inside sleeping, the roads become a wide open playground. The 30-second spot, which was filmed in Miami, opens on dark roads and empty streets as the voiceover says, “We don’t have to worry about predators like our ancestors did. No sabre-tooth tigers stalking from the brush… no dire wolves circulating the camp.” Set to the music of “Fuel”, the sinister quality of the city bleeds into a visually arresting landscape as we see the Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Viper GTS racing through the landscape at night, when they have the freedom to drive as the vehicles were meant to be driven.
The voiceover continues, “There are no more monsters to fear, so we have to build our own.” Viewers see a “707 Horsepower” super over images of the Charger and Challenger and “Top Track Speed of 206 MPH” over the Dodge Viper. The spot closes with Hellcat, Dodge and Viper logos.
“Predators” is about how these three cars are modern beasts that trigger a deep, visceral feeling.
“Fuel” was written by James Hetfield, Lars Ulrich and Kirk Hammett about the people’s desire to drive their car or even their life too fast (for example by taking drugs).
“Fuel” was used as the official theme song for NASCAR on NBC and TNT from the mid-2001 to the 2003 seasons. It also appeared as the lead track on the soundtrack to the PlayStation 2 game “Test Drive Off-Road Wide Open” by Infogrames.