Bengt Lemne of Gamereactor TV conducted an interview with guitarist Björn Gelotte of Swedish metallers IN FLAMES at the August 21 Marshall London party at Berns in Stockholm, Sweden, where the company introduced its brand new smartphone.
Speaking about IN FLAMES‘ inclusion in the “Guitar Hero Live” game with the song “Deliver Us”, Björn said: “We actually worked with the guys from ‘Guitar Hero’ really early on here in Sweden. And I think the whole reason is that I think that our… There’s a synergy effect kind of thing between rock/metal and gaming. It’s mostly the same audience in a way — it’s male most of the time, which is changing now, which is awesome, I think; it’s actually turning into a lot of girls and women playing as well. But it has been in the past. So the synergy effect has been very obvious; we could see it. So, for us, it was the next step, I mean, to be able to incorporate what we do and in such a way, with a guitar, with music, into the gaming community.”
He continued: “Myself, I’m a gamer since… not birth, because then there were no video games per se, but I’ve played all my life; it’s one of the biggest passions I have. I try to pass it on to my kids, and so far they’re not too happy with it, but they’re getting into it… They do the ‘Skylanders’ and stuff like that, so they’re getting into it. For me, it’s always been a big, big… It’s what I spend most of my life doing, pretty much, when I’m not playing music. So, for me, it was a really, really big thing, and a really cool thing, and getting to work with people that actually know what they’re doing is fantastic.”
IN FLAMES drummer Daniel Svensson announced earlier in the month that he was leaving the band to focus on his family life. He said in a statement: “It’s hard to leave what have become my second family, but now it’s time for me to take care and spend more time with the most important people in my life — my wife and my three daughters.”
IN FLAMES‘ latest album, “Siren Charms”, sold around 9,000 copies in the United States in its first week of release to debut at position No. 26 on The Billboard 200 chart.