BRING ME THE HORIZON‘s “That’s The Spirit” debuted at No. 2 on The Billboard 200, having shifted 62,000 equivalent album units in the week ending September 17.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
In terms of pure album sales, “That’s The Spirit” landed at No. 1 on the Top Album Sales chart with first-week sales of 55,000 copies. This marks BRING ME THE HORIZON‘s best sales week ever.
BRING ME THE HORIZON‘s last album, 2013’s “Sempiternal”“That’s The Spirit” was recorded this spring in Santorini, Greece at Black Rock Studios, which the band discovered by Googling “world’s most amazing studios.” The CD was mixed in London, mastered in New York and produced by the band’s Oli Sykes and Jordan Fish.
“That’s The Spirit” marks a change in sound for the British group. The disc also has a concept behind it, which frontman Oliver Sykes explained via a post aimed at social media.
Sykes wrote: “The shadow describes the part of the psyche that an individual would rather not acknowledge. It contains the denied parts of the self. Since the self contains these aspects, they surface in one way or another. The greatest power comes from having accepted your shadow parts and integrated them as components of your Self.”
He continued: “This album is a celebration of the darkness, because everything may seem bleak and black on the outside, but inside us all is a world of color and emotion that we NEED to let take over and not ignore, and that’s the long-winded explanation for the album concept and the artwork.” Sykes also posted a video to Instagram that reveals the album’s CD packaging inside and out.
BRING ME THE HORIZON is Oli Sykes (vocals), Matthew Nicholls (drums), Matt Kean (bass), Lee Malia (guitars), Jordan Fish (programming and keys).