AEROSMITH frontman Steven Tyler will be featured in a Super Bowl commercial for candy brand Skittles.
According to a publicist for Skittles‘ parent company, Wrigley, “as a show of appreciation, the brand created a custom, one-of-a-kind Skittles covered microphone for Steven, so he can rock on with the rainbow leading up to the Super Bowl and beyond.”
Skittles also shared an image of Tyler that’s “relevant to the ad,” the spokesman said.
Skittles made its Super Bowl debut last year featuring guys arm-wrestling for the candy.
The second taste of Tyler’s forthcoming country-influenced debut solo album, a song called “Red White & You”, will go for radio adds on January 25. The track is being described by Tyler’s record label, Big Machine Label Group’s Dot Records, as “American up-tempo country anthem.”
In May 2015, Tyler released his first country single, “Love Is Your Name”, which reached #1 on the Billboard Country Streaming Songs chart.
Tyler’s full-length country debut is tentatively due later this year. The singer will also perform alongside Nashville-based band LOVING MARY for two nights in March at the Niagara Fallsview Casino in Niagara Falls, Ontario, Canada.