While last year’s AC/DC tour has wrapped up in Australia, there are definitely no signs of the iconic household name slowing down with today’s announcement of special limited-edition AC/DC Bourbon & Cola and the Let There Be Rock Fund competition.
AC/DC Bourbon & Cola collectible cans are now available offering exclusively created bourbon for this limited-edition release. Each can to be released periodically throughout 2016 will be showcasing one of the bands incredible catalogues of iconic album covers. Design number one to be released is the “Rock Or Bust” can in honor of AC/DC‘s seventeenth album reaching No. 1 in 12 countries, and subsequent Australian tour that recently tore around the nation leaving concertgoers shaking in their boots.
As pioneers of Australian music, there’s more to this than an amazing drink. This exciting campaign will be complemented by the AC/DC Let There Be Rock Fund launching in March 2016. The “Let There Be Rock” competition invites up and coming Australian music talent to cover their favorite AC/DC song in any genre or style they so choose and go in the draw to win some incredible prizes and once-in-a-lifetime industry experiences. A portion of the proceeds from the sale of limited edition AC/DC collectible cans will go directly into the and will grow in value over the duration of the campaign. Click here for more information on how to enter.
In addition to supporting the up-and-comers from the Australian music industry, AC/DC Bourbon & Cola will be giving out an incredible catalogue of prizes including signed Gibson SG Specials to consumers who purchase and support the fund via posting images on their social media spaces. The #showusurcans campaign will be complementary to the AC/DC Let There be Rock Fund, inviting Australian musicians and enthusiasts alike to support the winner of the fund and enjoy the drink while doing so.
Shazam-enabled cans and product packaging will further amplify this incredible opportunity for fans and musicians alike. By visually Shazaming, consumers will be able to find out information about the collectible cans, the Let There Be Rock Fund as well as gain immediate access to the online portal where they can register to win and view the cover comp entries.